In the early days the music video didn’t extend much beyond a shoddy, out of synch stage performance, accompanied by cheesy close-ups and questionable fashion sense. Nowadays, the video promo that partners the latest single has the astonishing power to catapult an artist to dizzying new heights.
Madonna’s slick and stylish Vogue promo, Fatboy Slim’s original and innovative video for Praise You, Michael Jackson’s epic zombie-fest, Thriller, Beyonce’s gravity-defying Single Ladies (Put A Ring On It) and, of course, Lady GaGa’s homicidal honeyz mini-movie, Telephone – all recent music videos which have shaped the standard of today.
The BBC are set to pay homage to the art of music videos with their Music Video Festival running from Monday 19th September to Saturday 1st October. The purpose of the event is to provide an amazing showcase for new and emerging music acts and video producers with twenty big screens throughout the UK, and a “home” in the form of Fusion at The Forum in Norwich – Europe’s largest permanent panoramic HD digital screen, and completely FREE ENTRY to the public.
Now in it’s third year, BBC Music Video Festival is acclaimed nationally and internationally as one of the music events of the year and is dedicated to enhancing and providing a platform for new and exciting talent and the work of established artists and directors.
The festival also includes high profile events and speakers including, Jamal Edwards, founder of SBTV, the UK’s leading online youth broadcaster, Jamie Thraves, director of videos for Radiohead and Coldplay, and Ashley Dean of Broken Pixel, director of animations for artists including I Like Trains.
BBC Music Video Festival includes, “Cool Eurovision Night”, a showcase of imaginative and exciting talent, in both music and film from Sweden, Israel, the Republic of Ireland and France.
BBC’s homage to the Music Video is a must-see treat for all music enthusiasts.
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